Portfolio / 4 case studies

Work that holds up to scrutiny.

Every project here shipped, was measured, and is still running in market. We do not include pitch decks, concepts, or work we wish had happened.

Vanta Studio

Vanta Skincare / 2024
The challenge

Vanta launched with a beautiful product and a flat brand. The packaging looked like everyone else on the shelf — they needed a system that read confidently from a phone screen to a department-store endcap.

Brand strategyIdentity systemPackagingArt directionDigital
Outcome

Sell-through doubled in the first quarter post-launch. Vanta was added to three department-store doors that had previously passed.

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Signal Tech

Signal Industries / 2024
The challenge

Signal had a product the press loved and a launch story buyers couldn't repeat. We were brought in eight weeks before ship to build a campaign that worked across out-of-home, paid social, and partner channels.

Campaign strategyArt directionProductionMedia planning
Outcome

Best-performing launch in the company's history. Sold out the first production run in 19 days.

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Halden

Halden Apparel / 2023
The challenge

Halden had built a loyal following on quiet menswear. To reach a wider audience without losing the core, the seasonal campaign had to do double duty as a brand statement.

Campaign conceptArt directionProductionCopywriting
Outcome

Email list grew 4× in eight weeks. Two stockists upgraded the brand to the front of the floor.

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Northbound

Northbound Capital / 2023
The challenge

Northbound was launching into a category where every competitor looks the same. The founders wanted an identity that signaled rigor without slipping into the same financial-services uniform.

Identity systemEditorial designDigitalEnvironmental
Outcome

Closed the round 40% oversubscribed. The identity is now used as an internal hiring tool.

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