Work that holds up to scrutiny.

Brand strategyIdentity systemPackagingArt directionDigital

Vanta launched with a beautiful product and a flat brand. The packaging looked like everyone else on the shelf — they needed a system that read confidently from a phone screen to a department-store endcap.

Sell-through doubled in the first quarter post-launch. Vanta was added to three department-store doors that had previously passed.

Campaign strategyArt directionProduction

Global Campaign2024

Signal Tech

Signal Industries

Signal Tech

Signal Industries / 2024

Campaign strategyArt directionProductionMedia planning

Signal had a product the press loved and a launch story buyers couldn't repeat. We were brought in eight weeks before ship to build a campaign that worked across out-of-home, paid social, and partner channels.

Best-performing launch in the company's history. Sold out the first production run in 19 days.

Campaign conceptArt directionProduction

Campaign2023

Halden

Halden Apparel

Halden

Halden Apparel / 2023

Campaign conceptArt directionProductionCopywriting

Halden had built a loyal following on quiet menswear. To reach a wider audience without losing the core, the seasonal campaign had to do double duty as a brand statement.

Email list grew 4× in eight weeks. Two stockists upgraded the brand to the front of the floor.

Identity systemEditorial designDigital

Identity2023

Northbound

Northbound Capital

Northbound

Northbound Capital / 2023

Identity systemEditorial designDigitalEnvironmental

Northbound was launching into a category where every competitor looks the same. The founders wanted an identity that signaled rigor without slipping into the same financial-services uniform.

Closed the round 40% oversubscribed. The identity is now used as an internal hiring tool.